A Q&A with V&R
June 15, 2006
Viktor Horsting and Rolf Snoeren have been busy of late: working on a men's collection for H&M, launching a new fragrance, and—last but not least—designing the costumes for Rufus Wainwright's two-night Judy Garland extravaganza, which ends this evening at Carnegie Hall. Here, they talk about the inspirations behind the projects.
What drew you to Rufus?
Viktor: He's a genius. His lyrics are beautiful. He's a true artist. We're just great admirers of his, and we felt really stupid because we only discovered his music last year and we were like, "Oh, God. How did we miss this?"
What makes him a good match for your clothes?
Viktor: Well, to start with, the way he approaches his music. His music is rooted in tradition. He's classically trained, which speaks to us, and he uses this tradition and these traditional musical references and he completely makes it into his own thing. So that is inspiring.
Rolf: And his way of dressing is really unique. He mixes and matches everything, but everything is okay somehow, which is quite unique.
Do you have a favorite Rufus song?
Rolf: Right now it's the song he wrote for the perfume. We told him the whole story about the perfume and what it meant to us, and he just did his own thing with it.
Other than Rufus, who is the target consumer for your new fragrance?
Rolf: We don't really address a certain style of men or women. We always say we address a certain "mindstyle."
Viktor: It's not meant to be about age or a certain aesthetic or body type.
Rolf: It's really just for people with a positive outlook on life, a positive viewpoint. That type of person. We really like people like Tilda Swinton or Rufus Wainwright. It's people who really set their own rules—independent, creative spirits.
Your designs are normally ironic and playful—not exactly mass-market.
How do you translate that for the H&M audience?
Viktor: Well, it's going to be a project done specially for H&M, bearing in mind that it's very fashionable in that it's very short. It's sort of a celebration of that.... We see ourselves as storytellers, and it's great to do that with a larger audience.
This is the first full designer men's collection for H&M. Do you think men will embrace it as strongly as women did the Lagerfeld and Stella McCartney collections?
Viktor: Oh, yeah. I think so, because, especially nowadays, there is such a big demand for good men's fashion. Guys are as fashion-oriented as women nowadays.
What's your next collaboration? Would you like to work in film?
In what capacity?
Rolf: As actors [laughs].